Management and Organization

D’Amore-McKim School of Business

Northeastern University

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How Could People Behave More Morally And Perform Better In The Digital Workplace?

Zhenyu Liao’s research primarily focuses on the areas of leadership, behavioral ethics and morality, social inequality, and online labor markets.

He studies how organizations in an emerging digital working environment could foster organizational members’ work effectiveness and creativity through nudging the process of moralization and simultaneously encouraging the ideation and implementation of novel work ideas. He has also endeavored to identify and reduce implicit social and economic barriers for creators and entrepreneurs in the innovation economy. Additionally, his research seeks to increase leadership effectiveness by studying leadership behaviors on a daily (or episodic) basis and followers’ momentary responses. Further, he has been intrigued by approaches to enhancing the work commitment of online labor platform workforces.

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